In a move that underscores its growing presence in major sporting events, Elano Water, owned by Valley Water, has announced its participation as the official hydration partner of the 2026 National Squash Championship
This step aligns with the company’s strategy to support sports activities while delivering an integrated experience for both players and spectators
As part of its role, Elano Water is responsible for supplying water across all aspects of the championship, ensuring that players, organizers, and attendees have consistent access to hydration
This contribution aims to sustain peak athletic performance in a healthy environment that supports high-level competition
The 2026 National Squash Championship kicked off at Madinaty Sporting Club and runs from April 20 to May 2. The event features broad participation across multiple age groups, with approximately 1,400 male and female players representing clubs, academies, and various sports institutions—making it one of the largest squash tournaments in Egypt
Dr. Ahmed Eliwa, CEO of Valley Water, the company that owns the brand “Elano”
said: “The championship has seen a strong presence of Elano Water branding across competition venues. Our efforts also included distributing water throughout different championship zones, whether inside courts or in gathering areas for players and fans, reflecting our commitment to providing tangible support that contributes to the success of the event
Hydration Partner Concept
Eliwa added that Elano Water’s participation falls under the “Hydration Partner” category—a modern sponsorship model that focuses on delivering an essential service during the event, granting the brand a practical and continuous presence throughout the championship
Valley Water aims to reinforce its association with sports and wellness by engaging in events with a wide fan base, such as squash tournaments. The sport continues to gain popularity in Egypt, driven by the global achievements of Egyptian players, further enhancing its appeal and reach