Zinox El Zenouki has officially introduced a new generation of cookware featuring advanced triple-layer “Clad” technology, as part of its strategy to enhance heat distribution efficiency, improve durability, and deliver higher overall cooking performance
The company also announced a set of seasonal promotional campaigns, starting with 10% discounts on selected products during Eid al-Adha. Additional summer and wedding-season offers will also be launched under both “Zinox El Zenouki” and “Master El-Zenouki” brands, amid rising competition in Egypt’s household utensils market
Advanced Triple-Layer Technology
Mahmoud El Zenouki, Chief Executive Officer of Zinox El Zenouki, said the new cookware range is based on a triple-layer manufacturing system combined with an internal ceramic coating. This structure significantly improves heat distribution compared to traditional stainless-steel cookware that relies on a single aluminum base layer
He explained that the technology also helps reduce food sticking, enhances cooking efficiency, and provides a smoother user experience in the kitchen
El Zenouki added that the new products are manufactured using thicker raw materials, which increases durability, extends product lifespan, and improves resistance to internal corrosion, ensuring higher long-term quality
He noted that only a limited number of companies in the Egyptian market currently produce this type of advanced cookware, pointing out that the technology is inspired by Chinese manufacturing expertise, while ceramic coating materials are imported from South Korea to ensure quality standards
Production Strategy and Product Development
El Zenouki confirmed that launching the new product line does not require additional production lines. Instead, the company is upgrading existing models by integrating modern manufacturing technologies into its current products
This approach is part of a broader strategy aimed at expanding the product portfolio, strengthening brand value, and maximizing the efficiency of existing factory capacity
He added that the company is continuously developing new models focused on improving kitchen performance and aligning with evolving consumer demands in the Egyptian market
Summer and Wedding Season Campaigns
The company is also preparing special collections for the summer and wedding seasons, in anticipation of increased market activity driven by seasonal exhibitions and commercial festivals
El Zenouki said the company is currently evaluating the launch of dedicated “summer collections” and promotional offers on selected products, along with advertising campaigns and promotional photo shoots for new models
Market Activity and Competition
He stated that seasonal events such as wedding exhibitions and promotional campaigns play a key role in boosting sales during the summer period
He also pointed out that the expansion of major retail chains into new regions is intensifying competition, encouraging companies to introduce more innovative products and diversified promotional offers to attract consumers
Cookware Industry in Egypt
El Zenouki highlighted that Egypt’s household utensils sector has become increasingly competitive in recent years, driven by changing consumer behavior and rising demand for higher-quality, durable products
He concluded that consumers are now focusing more on health safety standards, durability, and ease of use when selecting cookware for modern kitchens, which is pushing manufacturers toward continuous innovation and quality improvement