The company continues to strengthen its footprint in both local and global cookware markets, after raising its production volume to approximately 750,000 units in 2025, reflecting strong growth momentum over the past two years
Mahmoud El Zenouki, CEO of Master El Zenouki Cookware, stated that the company has achieved solid growth rates, driven by continuous upgrades in production lines, improved operational efficiency, and the launch of new cookware models tailored to diverse consumer segments
He noted that these developments have enhanced the company’s production capacity and strengthened its competitiveness in the Egyptian market, enabling it to meet demand in terms of both quality and pricing
El Zenouki added that the company introduced 10% discounts during the Mother’s Day season, which significantly boosted sales beyond expectations, especially as competitors raised their prices during the same period
He also highlighted that Turkish products had long dominated Egypt’s cookware market, but improvements in local manufacturing and rising product quality have enabled Master El Zenouki to capture a growing market share, supported by increasing consumer preference for locally made products
Additionally, he pointed to a shift in consumer behavior, particularly with younger demographics entering the market, noting that the company’s products are increasingly appealing to younger women due to their modern designs, ease of use, and compatibility with contemporary cooking styles
Expansion into New Markets
Regarding international expansion, El Zenouki revealed that the company successfully entered five new markets in 2025, including Kuwait, the United States, France, and Venezuela, in addition to its presence in Saudi Arabia, as part of a broader strategy to boost exports and open new channels for Egyptian products
He added that the company plans to expand further into promising markets this year, particularly in the Gulf, Eastern Europe, and the United States, leveraging improved product quality, competitive pricing, and growing demand for stainless steel cookware
El Zenouki emphasized that international expansion is a key pillar of the company’s strategy, as increasing exports supports production stability, enhances foreign currency inflows, and strengthens the global competitiveness of Egyptian manufacturing
Industrial Legacy and Growth Strategy
These expansion efforts align with the legacy of El Zenouki Group, founded in 1964, which has grown into a leading cookware manufacturer through continuous innovation, advanced production technologies, and strict quality standards
Today, Master El Zenouki relies on cutting-edge manufacturing technologies and high-quality raw materials sourced through partnerships with global suppliers, reinforcing its position in both local and regional markets while continuing its ambitious growth plans