In a strategic move underscoring its accelerating global ambitions, MO Group, a leading confectionery and chocolate manufacturer, has announced its entry into the Caribbean market for the first time, launching its products in Haiti and the Dominican Republic
Hamdy El-Abrak, Chairman of MO Group, stated that the company is steadily advancing its international expansion strategy, emphasizing that entering these new markets marks a pivotal milestone in the group’s global footprint. He noted that Haiti and the Dominican Republic are being added to the company’s portfolio for the first time, reflecting its ability to penetrate emerging and high-potential markets
El-Abrak revealed that MO Group has already established a strong presence in more than 50 regional and international markets. He highlighted the company’s recent expansion in the United Arab Emirates, alongside a more established and growing footprint in Saudi Arabia, demonstrating its capability to scale across diverse geographic regions
The chairman further noted that the group has successfully expanded into European markets, including Germany and Denmark, supported by in-depth market research and a strong understanding of consumer demand. This strategic approach has enabled MO Group to build a solid operational base in Europe, in addition to its growing presence in the United States
According to El-Abrak, the company’s current growth strategy is focused on both domestic and international expansion, driven by entering new markets, expanding its customer base, and improving operational and production efficiency
He emphasized that increasing production capacity is a key strategic priority, aimed at meeting rising demand across both existing and newly entered markets, while maintaining consistent product quality and service excellence
El-Abrak added that the group’s expansion into new territories, combined with enhanced productivity, reflects its strong confidence in competing on a global scale, backed by extensive industry expertise and a robust international network
He concluded that the next phase will involve further carefully planned expansion, both geographically and across production lines, to support growth targets and reinforce MO Group’s position as a key player in regional and global confectionery markets
About MO Group
MO Group is one of the leading players in Egypt’s dry confectionery sector, holding a market share exceeding 18%. The company adopts an expansion-driven strategy aimed at boosting business volume and sales, targeting at least 50% growth in the domestic market in 2026 compared to 2025
The group utilizes European-origin machinery to ensure high production quality and continues to introduce innovative products to expand its customer base locally and globally. Operating in a highly competitive landscape—particularly with Turkish manufacturers—MO Group views competition as a driver for higher quality standards and more competitive pricing