Zinox El Zenouki and Master El Zenouki Participate in the Canton Fair in China Targeting New Export Markets
Zinox El Zenouki and Master El Zenouki are participating in the 139th edition of the Canton Fair in China, one of the world’s largest trade exhibitions, taking place from April 23 to 27. This participation comes as part of a strategic move aimed at accelerating international expansion and strengthening their presence in key export markets, in coordination with the Engineering Export Council of Egypt
Mahmoud El Zenouki, Chief Executive Officer of both companies, stated that participation in the Canton Fair represents a key milestone within a comprehensive expansion strategy focused on opening new export channels and reaching a wider base of international buyers. He emphasized that the exhibition serves as a global platform bringing together leading manufacturers, suppliers, and distributors of cookware and raw materials
El Zenouki explained that both companies aim to strengthen their global footprint, with a particular focus on expanding into non-traditional Asian markets, while also deepening their presence in Eastern Europe, a region considered highly promising for Egyptian products due to their competitive balance of quality and price
He added that the exhibition offers a direct opportunity to connect with new importers and build long-term partnerships, supporting the companies’ strategy to diversify export destinations and reduce reliance on specific markets amid rapid global changes. This approach enhances the sustainability of export growth
El Zenouki noted that the Canton Fair is one of the most significant global events in the cookware industry, gathering major producers, manufacturers, and raw material suppliers, and providing a strong platform to showcase Egyptian industrial capabilities to the international business community
He highlighted that participation also aligns with a broader strategy to diversify supply chains, particularly in light of ongoing global economic shifts. Engaging in major international exhibitions helps establish direct relationships with raw material suppliers and industrial partners, improving operational flexibility
He further pointed out that both companies are restructuring their supply and distribution channels to meet the needs of diverse markets, with a strong focus on reducing logistics costs and enhancing operational efficiency—key drivers of competitiveness in the global cookware industry
El Zenouki emphasized that international exhibitions have become a cornerstone of the companies’ growth strategy. He noted that previous participation in the Ambiente exhibition in Germany contributed to opening new markets and strengthening the global positioning of Egyptian products
He added that both companies aim to expand further into U.S. and European markets, while exploring additional opportunities in Asia, leveraging global trade shifts that create new opportunities for Egyptian exports
New Growth Opportunities
He affirmed that the current global landscape presents a strong opportunity for Egyptian industry to expand its international presence, especially as global markets move toward diversifying import sources and reducing dependence on traditional suppliers
About Zinox El Zenouki
Zinox El Zenouki is one of Egypt’s leading manufacturers of stainless steel cookware. The company aims to increase its production capacity to approximately one million units annually by 2026, up from around 700,000 units in 2025, as part of a broader expansion plan focused on product development, enhanced manufacturing capabilities, and geographic growth
About Master El Zenouki
Master El Zenouki specializes in cast aluminum cookware, as well as ceramic- and granite-coated products. The company has successfully entered five new international markets in 2025, with plans to expand further into Gulf countries and Eastern Europe
Both companies operate under El Zenouki Group, established in 1964, which has grown from a small local factory into a leading industrial group in Egypt’s cookware sector, serving both local and regional markets